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Football Index: the Psychology behind the Ponzi scheme

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Football Index was a betting firm that branded itself “the football stock market”. But in March 2021, it announced it was going into administration. It may go down as the biggest scandal in British betting history, losing its customers tens of millions of pounds in what has been labelled a potential Ponzi scheme. Having had some of my own money in there, I wanted to find out, how did it come to this?

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Welcome to the most expensive YouTube video I will probably ever make. We’re taking a deep dive into how Football Index managed to get such a strong foothold in the market, making insane profits for some customers before it all fell apart. All of this with the Gambling Commission’s approval.

If you are personally affected by the Football Index scandal:

FI Group Action:

Samaritans: 116 123

Papyrus: 0800 068 4141

National Gambling Helpline: 0808 8020 133

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Timestamps:
0:00​ Intro
1:30 The birth of Football Index
2:57 Play down risk, get more money
4:37 Create a social phenomenon
6:01 Create a sense of legitimacy
7:08 Promise wild returns
10:22 Discredit the criticism
12:33 Run off into the sunset
13:44 Conclusion

Who am I? πŸ™‹β€β™‚οΈ
I am a psychology graduate from Cambridge University, currently studying for a Master’s at UCL. On this channel, I upload videos every week or so about psychology and self-improvement. Feel free to look around my channel!

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Boya BY-M1 Microphone –
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The above Amazon links are affiliate links. This means that, at zero cost to you, I will earn a small commission if you click through a link and make a purchase! For business enquiries, go to my about page ( on desktop. Buy me a coffee: Who am I? πŸ™‹β€β™‚οΈ
I’m Francis, a psychology graduate from Cambridge University, currently studying for a Master’s at UCL. I upload videos every few weeks about psychology, uni life and occasionally self-improvement.
Feel free to have a browse of the channel!😍

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